Step 1: Pick a stone
To diamond or not to diamond? Well, diamond rings have remained popular for a reason. Diamonds are nature’s hardest yet one of the most beautiful materials. And since engagement rings are typically worn every day, this is an important factor to consider. Recently, however, diamond rings have been losing ground to other gems, such as sapphires and rubies. In order to solve this stone conundrum, consider what type of jewellery your soon-to-be fiancé wears. If they are partial to diamond earrings, diamond pendants, or other diamond jewellery then chances are diamonds are now your new best friend.

Step 2: Create a budget
The old adage is you need to spend two months’ salary on a rings. Can we please put this one to rest? If you are not too sure about the type of rings you want, try looking at examples of engagement rings online, figure out a rough estimate of how much similar rings typically cost, and then spend what you are comfortable spending. After all, this is a symbol of love, not some status symbol to impress other people.

Step 3: Time to go shopping
In days of yore our only option to get an engagement rings was to either inherit one or buy one at a brick-and-mortar store. Luckily because we now live in a world where there are a myriad of options to buy jewellery online, shopping for an engagement rings has never been easier (or even the matching diamond earrings and diamond pendants, hint hint). When it comes to buy diamond jewellery online, the benefits of convenience, selection, and most of all price can’t be ignored. Low overhead means low prices and more selection of jewellery  designs for you. Just remember, when browsing for jewellery online, be sure to stick with reputable online diamond jewellery brands that use conflict free diamonds and can offer certification  from a trustworthy grading lab, such as the Gemological Institute of America.

Step 4: Get ready for the memory of a lifetime
Different people use different rules. This is your engagement and there are no right or wrong answer. Sure it’s traditional to pop the question on one knee, but what if that’s not your style? Don’t let others dictate what you can and can’t do. Take some time to really think about what speaks to you as a couple. If that means a quiet dinner in a candlelit garden, then you go right ahead. Or if that means writing your proposal in the sky for the whole world to witness, then don’t let anyone stop you. Love is such a personal treasure that too often gets blurred by what we’re told to expect. At the end of the day, it’s important to remember to listen to your heart and not your brain.

We realized that some of our customers weren’t sure about the exact shape and size of their jewellery form the pictures and videos provided online at viranigems.com. They missed the whole “Touch and Feel”experience. Therefore, we introduced innovative 3D printing models to the world of jewellery retail to help our customers make an informed purchase. By using exact 3D printed replicas of our actual jewellery pieces, our revolutionary retail concept takes our zero inventory, “Made-to-Order” business model to the next level by adding the missing “Touch and Feel” factor to our online shopping experience. We want all of our customers to be absolutely sure about the exact shape and size of their jewellery before they place an order of their IGI certified diamond jewellery form Viranigems.com.

“We do not believe in the business model of producing unnecessary stock of diamonds and gold jewellery and charging our customers for inventory maintenance as well as jewellery melting and recycling expenses of unsold goods. That traditional business model is inefficient. Instead, we have come up with a cost effective and innovative way of implementing 3D printing technology to the jewellery retail which fills the gap of “Touch and Feel” factor which was missing from our luxurious online shopping experience. Our customers get the best of both online and offline shopping experiences: competitive prices, flexibility of customization, a wide range of selection of online shopping and the “Touch and Feel” factor of offline shopping at a physical store. They have all the information they need to make an informed purchase while saving up to 30% on fully certified Diamond jewellery.” – Chirag B. Virani, Co-founder and CEO of Viranigems.com.

“We believe that our hybrid cost effective business model has the potential to transform global US$ 100 billion supply driven jewellery industry with unnecessary stock pile ups at different stages of the pipeline into a revolutionary demand driven model where the customers have the ultimate decision making power with full flexibility of customization. And we are the first company in the world to implement this futuristic concept in the jewellery retail industry.” – Hetal C. Virani, Co-founder and CFO of Viranigems.com.

How Virani Gallery is different than a traditional jewellery retail store?

1. No Physical Inventory of Diamond and Gold Jewellery. Only 3D Printed Replicas of Finished Jewellery Items

The first and the most obvious difference between a traditional jewellery retailer and Virani Gallery is the fact that Virani Gallery does not carry millions of dollars of physical inventory made of diamonds and gold that customers can purchase directly from the retail store. Instead Virani Gallery uses very cost effective and innovative exact 3D printed replicas of 1000s of designs that give a perfect idea of the exact shape and size of a particular jewellery item.

What is a 3D printed Model?

A 3D printed model is an exact 3Dprinted replica of a diamond jewellery item. It is printed using latest 3D printing technology and has the exact same dimensions as well as intricate design details that a finished jewellery item made of gold and diamond would have. Once customers have a clear idea of the exact shape and size of a jewellery item from the 3D printed models, they can easily view 360 degree photos and videos of finished diamond jewellery items on their personal smartphones or big display screens, tablets or holograms available at Virani Gallery. 3D printed models combined with the 360 degree videos give customers all the information they need to make an informed purchase.

If a customer wishes to review the quality and craftsmanship of a finished jewellery item, Virani Gallery also carries around 5-10 sample pieces made of diamonds and gold form their collections of 1000s of 3D printed designs. Customers can compare both the 3D printed model and a sample piece of finished jewellery item to see that they are both identical in shape and size. The only difference is their material.

2. Unique Shopping Experience

Step 1: Browse 1000s of Stylish Designs & Try on 3D printed Replicas

At Virani Gallery, you feel like you are physically walking inside our online store. Just like shopping online at ViraniGems.com, you can casually browse our latest collections at the Virani Gallery. Each design contains a 3D printed replica of a finished jewellery item, name and price of that particular jewellery item and a QR code that leads directly to the product detail page on Viranigems.com where customers can view photos and 360 degree videos of finished a jewellery item.

Step 2: Scan QR Code for more Product Details

When you find a particular design you like, simply scan the QR code from your phone or in-store tablets and you will have all the information you need about that jewellery item including its exact dimensions, number of diamonds, and grams of gold used in that particular design. Furthermore, you can also review a detailed price breakdown of how much you pay for your conflict-free diamonds, metal and jewellery making charges.

Step 3: Customize to Suit Your Style and Add to Cart

Once you try on the 3D printed replica of the jewellery item you like to get an idea of its size, you can customize its diamond clarity and metal colour to suite your style.

The revolutionary “Made-to-Order” business model gives customers full flexibility of customization. Customers can choose their desired gold color and gold purity from 6 different options to suit their style. They also have an option to choose from 6 differnet qualities of diamonds to fit their budget. In other words, each design has 36 unique customizatoin options in all possible sizes which is simply not possible at a retail store carrying physical inventory.

3. No Commissioned Sales Reps

Most traditional jewellery retail stores are staffed by commissioned sales associates. Their primary focus is to generate sales from customers and earn as much commission as they can rather than focusing on helping and educating the customers about their purchase. For many first time buyers or those who do not know much about diamond jewellery, this may be an intimidating rather than a pleasant shopping experience.

At Virani Gallery, it’s quite the opposite. Customers have a direct access to all the information at their fingertips that a typical sales rep would have. If customers need any help with their purchase they can contact one of our non-commissioned expert jewellery consultants. Since the salary of our jewellery consultants is not depended on the number of sales they generate, they feel free to take all the time they need to help and educate customers with their purchases.

Customers can choose to place an order in one of the in-store tablets, on their personal smartphones or at their home or office whenever they feel ready to make a purchase. All transitions are done online where the customers have the full control.

Once you place an order, a beautifully wrapped box with IGI certified Virani jewellery will appear at your door step within 7-9 working days. And In case you are not 100% satisfied with your jewellery for any reason, you can simply return it within 30 days and get a full refund.

4. Save up to 30% on Diamond Jewellery

Traditional jewellery retailors follow a “Supply Driven” business model. In this model, each stage of the diamond pipeline, starting from rough diamond trading, diamond cutting and polishing, polished diamond trading to jewellery manufacturing, carries a certain unnecessary stock of diamonds. Along the pipeline, profit margins are added at each stage and customers ultimately end up bearing the overall price mark-up added along the value addition chain.

Many jewellery retailors outsource either some or all of their manufacturing operations, and have to bare extra margins added at multiple stages by middlemen throughout the entire diamond pipeline. Furthermore, since these retailors cannot overlook different stages of diamonds and jewellery manufacturing pipeline, they do not have full control over maintaining quality and craftsmanship of every single jewellery item.

All Virani jewellery items are crafted at our in-house facility that has over 50 years of experience perfecting every single step of their value-addition chain starting from conflict-free rough diamonds procurement, inhouse diamond cutting and polishing operations, jewellery design, manufacturing and finally online retail sales through Viranigems.com. Customers get superior quality and best value products while saving up to 30% on diamond jewellery.

Furthermore, to create and sustain a physical inventory of diamonds and gold, traditional retailers have to make huge initial investments and bare high fixed costs such as interest on investments as well as jewellery recycling costs. Every year they have to melt and recycle unsold stock that goes out of fashion. No wonder the multi-billion global jewellery melting and recycling industry is thriving. This entire business model is inefficient and customers ultimately have to pay for these unnecessary expenses.

Even after baring extra cost, customers have only fixed supply of pre-made products with limited or no flexibility of customizations at a traditional jewellery retail store. Customers are forced to choose one of the items from their limited physical collection. They can neither change the gold colour or metal purity of a particular jewellery item nor can they change the diamond quality of pre-set jewellery items to fit their budget. At times even if they like one of the pre-made designs, that particular item, a ring for an example, may not be available in their finger size.

Viranigems.com’s futuristic Virani Gallery, on the other hand, has created a unique “Demand Driven” and zero inventory “made-to-order” business model that cuts the operations cost by around 25-30% compared to traditional retailers and passes down the savings to the customers. We start manufacturing a customer’s unique jewellery item only after an order is placed. That way there is no need to bare a huge inventory cost as well as on going melting and recycling costs of unsold pre-set jewellery items. Furthermore, this business model gives customers full flexibility of customization of changing diamonds quality and metal colour while offering incredible savings.

5. IGI Certified Jewellery and Transparent Business model

Most online as well as brick and mortar jewellery retailors only provide their own independent jewellery grading certificates. These grading certificates might be biased and may defer from one retailor to another as they may not comply with strict international diamonds and jewellery grading standards.

“At Viranigems.com, it’s our mission to promote transparency throughout the jewellery purchasing process.”
– Hetal Virani, Co-Founder and CFO of Viranigems.com.

Every single jewellery item from Virani Gems comes with a certificate of authenticity from leading gemological institutes such as Gemological Institute of America (GIA) and International Gemological Institute (IGI). These are unbiased third party grading institutes that have no influence of any retailors. The unique certificate number is microscopically laser inscribed on all jewellery items by the grading institute to further authenticate Virani diamond jewellery. Customers can check the certification number on the grading institutes’ online database to check the authenticity of their certificate.

All jewellery pieces purchased from Virani Gmes not only come with a certificate of authenticity from leading gemological institutes, but also showcase a detailed price breakdown of how much you pay for your conflictfree diamonds, metal and jewellery making charges. Furthermore, we also display exact number of diamonds, their weight and gold grams used in every single jewellery item.

These gemstones can be any of the many precious stones that have been mined and are known to man – diamonds, rubies, sapphires, emeralds, amethysts, or pearls. Technically, pearl is a made out of a mineral and other organic compounds, but it’s often categorized as a gemstone.

However, there is a major point of difference between other gemstones and pearls, which lies in their origins. While most gemstones are actually stones mined from deep within the earth, pearls are organic, created by living creatures, and mined from either seawater or freshwater. In other words, there is rarely any digging of earth involved in getting pearls.

The obvious next question to ask is, “How exactly do pearls form?” The answer though is not that simple. Pearls are created or manufactured by living sea creatures known as mollusks. They are also simply known as pearls. Mollusks have a hard outer shell with a very soft and spongy inside. Sea and freshwater mollusks are found deep underwater, usually on the sea or river bed.

The movement of water often causes some kind of external parasite or contaminant to get embedded within the oyster – in the soft jelly like insides. The mollusk reacts to this external influence by creating a coating of its soft jelly like substance and keeps on coating till the time there is no evidence of the parasite left. The result… the parasite is converted into a pearl.

This is how nature makes beautiful pearls. Man got to know of this method and in the early twentieth century and managed to artificially recreate the process. This led to the creation of what is known as “cultured pearls”.

Then there are of course artificially created pearls made of a number of different materials including plastic. The simplest way of checking if a pearl is real is to gently rub it against your teeth. If it feels gritty, you have the genuine thing.

For the layman, there is nothing to indicate which pearl is a natural, wild bred one, and which is a cultured one. However, in terms of pricing, natural wild pearls demand and fetch much higher prices than cultured ones. The obvious reason for this is that natural wild pearls are extremely rare – only three to four oysters in a crop of couple of tons would yield pearls. Cultured pearls on the other hand are created under controlled conditions, so almost every oyster yields a pearl.

In terms of pricing, there are seven industry defined factors that decide how valuable a natural pearl is. These factors are size, shape, luster, color, surface, nacre quality and matching. Let’s take a brief look at each of these factors:

1. Size – If all other factors remain the same, the bigger the size of the pearl, the pricier it will be.

2. Shape – Pearls are usually found in seven different shapes, which have been divided into three main categories. The price for these shapes and categories of pearls varies in the same order as their listing below, from highest to lowest:

1. Spherical – Round and semi-round
2. Symmetrical – Button shapes, oval, drop shaped
3. Baroque – semi-baroque and baroque

Once in a while, a pearl will have concentric rings circling its outer surface. Such a pearl is known as a circled pearl, and is highly desired by some connoisseurs.

3. Color – The color of a pearl is defined by the color of nacre carried by the mollusk that created it. Pearls can come in a number of different colors, though the more normal ones are white, slightly creamy, and grey. Many pearls also have a subtle, translucent second color that adds an overtone to its look.

4. Luster – This is the shine on the pearl and is a major defining factor in a pearl’s price – the shinier, the better.

5. Surface – Pearls that have little or no surface blemishes are usually more desirable and are more expensive.

6. Nacre Quality – This is the coating that the mother mollusk put around the base nucleus or parasite. If the mollusk did a great job, the pearl will be one single bead without anything visible inside. This demands a good price.

7. Matching – This factor comes into the picture only when the pearls are to be strung – ifthe pearls match in uniformity, the string will fetch a much higher price than the individual pearls.

Every piece of jewelry that is studded with diamonds or gemstones, whether it’s hand-made or crafted using advanced CNC machines, requires immense attention to detail when it comes to the Setting. The Setting not only determines the aesthetic appearance of the jewelry, but it also ensures that the studded stones do not fall off.

Interesting Trivia: The widely used prong setting has been modified into many other interesting variations including the Tiffany Setting, which is a trademark style of the jewelry powerhouse – Tiffany. The Tiffany setting consists of six prongs uniquely designed to hold a diamond securely in the center which enhances its overall brilliance and shine.

In order to fully understand and appreciate the craftsmanship that goes into the making of studded jewelry, it is definitely necessary to understand the different kinds of settings that are used to set the stones into the metal. At the same time, knowledge of the setting also allows buyers to better assess the value of their jewelry piece.

Prong Setting: This classic and time tested technique is also the most commonly used setting style for embedding diamonds and gemstones. It consists of tiny metal claws – anywhere from three to six – to hold the diamond or gemstone firmly in place. The upper edges of the claws sit just on top of the crown of the diamond or stone and ensure that it does not loosen or fall off. There are also different types of claws or prongs – round, V-shaped, flat, sharp edged. Depending on the shape of the diamond or stone being used and the overall style of the jewelry, the type of prong setting is chosen.

Tension Setting: Another setting that has been around for a while is the tension setting. In this style, there are no prongs; instead the stone or diamond is held in place through the pressure created by the two open ends of metal band. This is a setting style that is best suited for rings and is quite popular in solitaire rings. 

Bezel Setting: An elegant and stylish setting that is extremely popular in rings is the bezel setting. Unlike prong or tension, the bezel setting works by completely encasing the diamond or stone in a thin metal bezel. This makes it one of the strongest and most stable settings, just ideal for daily or regular wear rings and jewelry.

Channel Setting: This is widely considered to be the best and safe setting for smaller diamonds. A metal channel is created in which the stones or diamonds are set closely and tightly against each other. This gives them unparalleled security. The setting is ideal for stones or diamonds that are to be set into the shank of a ring.

Halo Setting: As the name suggests, there is a central gemstone or diamond in the halo setting around which other stones are set. The halo can be either a round or a square. The purpose of the halo setting is to create the impression of a bigger center stone by comparing it to the smaller stones around it.

These are just five of the many settings that are used to embed diamonds and stones into jewelry. In my next blog, I will go over many other setting styles that are prevalent today.

Platinum has been around for several centuries. However, due to its rarity in nature and high melting point of 3221.6 degrees Fahrenheit, its use in jewelry was almost impossible until the 19^th century.

Interesting Trivia: The ancient Egyptians knew how to melt platinum – they used it in combination with gold for jewelry. However, when the Spanish re-discovered platinum in South America in the 17^th century, they discarded it since they were not able to not melt it using their techniques available at that time. King Louis XVI, on the other hand, declared platinum as the one metal fit for use by royalty!

Only around the turn of the 20^th century did scientists find a way to achieve the high temperatures necessary to make platinum malleable. Once that happened,

With technological advancements, scientists were finally able to achieve high temperatures necessary to melt platinum in the 20^th century. Since then, this beautiful white metal took off and people around the world started seeking jewelry made from platinum.

Perhaps the most attractive feature of platinum is its ability to retain its shine and luster for life. It does not get affected by the atmosphere and it is extremely strong. While silver and gold tend to dull over time, platinum manages to keep its original sheen for years. Furthermore, platinum far exceeds gold in weight.

In terms of metal purity, platinum jewelry is graded slightly differently than gold jewelry. Unlike gold, which has multiple purity levels ranging from 24 karat to 10 karat, platinum does not have such classification. Most jewelry items made from platinum contains between 85 percent and 97 percent of platinum.

Metals that are alloyed with platinum for making of jewelry include Palladium, Iridium, Copper and Ruthenium. In terms of marking and identification, most platinum jewelry come marked with the certain universally accepted symbols – PLATINUM, PLAT or Pt. Often, it is succeeded by numbers – 999, 950, 900, or 850 – indicating the purity of the platinum used in the jewelry.

Through its history, platinum has been used for many different jewelry and non-jewelry applications. Even today, it has many industrial and military uses. However, platinum is mainly used for making jewelry items such as wedding bands and engagement rings. Platinum love bands, studded with real diamonds are highly in fashion these days.

Hard Fact: As a rare metal, platinum is very tough. And therefore, many people prefer it over gold. Compared to approximately 2000 tons of gold mined every year, only around 150 tons of platinum is mined. This makes platinum rarer and more expensive compared to gold.

Ever since humans learnt how to forge metals, they have been using different metals to make jewelry items. At different times iron, copper, brass, silver, gold and more recently, platinum have been in vogue for creating jewelry.

Interesting Trivia: The purest form of gold that has been achieved till date is 999.999, refined in 1957 by the Perth Mint. This is higher than the normally accepted purity standard of 24K gold, which is actually 999.  

The three metals that are mainly used in precious jewelry today are silver, gold and platinum. As we go from Silver to Gold and from Gold to Platinum, their value increases due to their rarity.

Among these, silver, which has been around for more than 5000 years, is the most abundant, and also perhaps, the most widely used. In its purest form, this white metal is marked to be at 999 purity. However, the best jewelry in silver is usually considered to be in Sterling Silver, or 92.5 purity. This effectively means that there is 92.5 percent of silver in the jewelry, while the remaining 7.5 percent is other alloy added to increase the durability and hardness of silver.

Similar to silver, different metals such as copper or palladium are commonly added to gold to create rose or white gold. Copper tends to give gold a slightly reddish tinge. Silver and palladium are also used for making white gold jewelry. Silver is mainly in the form of Sterling Silver or 92.5 when casted into jewelry. However, gold is used in more than one purity percentage for making of jewelry as it is far more precious than silver.

Here are some of the most commonly used purity levels:

91. 22 K or 916 gold – This is a combination of 91.7% gold and 8.3% other alloys. It is mainly used for making jewelry without any diamonds or stones.
92. 18 K or 750 gold – When the mixture contains 75% gold and 25% other metals, the alloy is called 18 K gold. It is the most commonly used purity for making gold jewelry
93. 14 K or 585 gold – A comparatively harder form of gold, ideal for studding of diamonds and precious stones. It has 58.5% gold and 41.5% other alloy metals.
94. 12 K or 500 gold – A 50% – 50% ratio of gold and other metals. The natural yellow hue of gold is highly subdued in this combinations.
95. 10 K or 417 gold – Generally considered the lowest purity of gold. It has only 41.7% gold, with 58.3% of alloy metals making up the rest. It is generally used for non-jewelry applications such as artificial teeth.

The best way to assess the purity of gold is to look for the “hallmark” on the gold bar or a jewelry item made with gold. For every karat purity level listed above, the gold would be marked accordingly.

Although solid gold jewelry and gold plated jewelry look almost identical in terms of their appearance, there is a significant difference both in their price and value. The gold plating usually utilizes a liquid form of gold to create a thin layer of gold on a piece of jewelry made of any other metal to give the jewelry item the look of gold. Once again, it is 18 K gold plating that is most commonly used.

Over the millennia, the transformations in the styles of jewelry have given a rise to an unbelievably wide range of ornaments being available today. Almost every style or concept that has ever come into existence is still around in some form or another.

Interesting Trivia: Amongst the most bizarre jewelry worn anywhere are the neck and body rings worn by certain tribes in Asia and Africa. Of particular mention is the neck rings – coiled metal is looped around the neck to create an impression that the neck is elongated. The coils are in circles of decreasing circumference from the collar bone to just below the chin.

Ancient Jewelry

The earliest jewelry did not have any metal in it. Trinkets, rings, necklaces, bangles and bracelets – were all made from tree vines, bark rope, stones, shells and the like. This traditional style still continues today in the form of fashion and beach jewelry.

Antique or Vintage Jewelry

The kind of jewelry that was in vogue a few centuries back. Made of gold, silver, and a plethora of other metals, antique jewelry is often studded with precious or semi-precious stones. It is big and catchy in style. Vintage jewelry is quite in demand in almost every major jewelry destination of the world even today.

Tribal Jewelry

These are the really bizarre pieces invented and worn by aboriginal tribesmen and women from around the world. These jewelry items include multiple neck rings, huge earrings, nose rings, and jewelry for the hair. Certain tribes even have multiple body piercings and jewelry worn through those piercings.

Modern Jewelry

Sharp corners, geometric designs, heavy filigree, exotic, non-traditional sizes – these are all hallmarks of this newest style of jewelry. Made mainly in white and rose gold or in non-precious metals, modern jewelry items such as Bangles, bracelets, ear pieces and necklaces are largely designer jewelry pieces created to match modern dressing trends and lifestyles.

Wedding or Bridal Jewelry

A unique fusion style, bridal jewelry is largely a combination of gold, diamond, precious stones and enamel. The designs and styles vary from normal plain gold pieces, to exotic diamond studded designer creations. The price too varies from a few thousand to perhaps a few million, depending on the choice of the bride and the depths of the buyer’s pockets. Most bridal jewelry items are studded with rubies, sapphires, emeralds or the forever in vogue diamonds.

Hard Fact: Out of many different metals and metal alloys used in the manufacturing of jewelry, Gold is most widely used and in demand. Silver, platinum, brass, copper and a few other metals are also used for jewelry items, however, none match the demand for gold.

Be it simple or be it elaborate, the actual wedding ceremony and more specifically, the exchange of the wedding rings forms the centre of most weddings across cultures worldwide.

Interesting Trivia: The wedding band or ring is a circle to signify a relation without a start or an end – an eternal love. Marriage too is believed to be an eternal relation; in India it is believed that marriage ties a couple together for seven lives. The empty part in the centre also has its own meaning – it is the entry way or gate to each other’s hearts.

So how did this simple piece of jewellery become such an important symbol of love and commitment?

The tradition of rings as a piece of jewellery has been around since times immemorial. The earliest rings were most probably made of simple plant stems or tree bark twisted into a ring to wear on a finger. The credit for presenting a ring at a social event perhaps goes to the Egyptians. The first metal rings were of course made by the Egyptians, but it was the Romans who really turned them into symbolic pieces of jewellery items. A band on the ring finger of the left hand meant the wearer is married.

Initially, only women were required to wear a wedding rings or band. Men started wearing wedding bands only in the last century. It was actually a war, World War II, which got men to start wearing wedding rings. Men’s wedding rings came into existence for the soldiers fighting in a far off continent as a reminder of the love they had left behind.

Interesting Trivia: While the Egyptians, the Romans, and the Western civilizations started the tradition of exchanging wedding bands ages ago, the more traditional eastern countries have also accepted this trend in recent decades.

If you are wondering how a wedding rings differs from an engagement ring, there are some subtle differences that you can look for to tell which one is which. An engagement or a proposal ring is typically a precious metal or diamond studded ring with a solitaire in the centre. The wedding band, on the other hand, is a simple precious metal band. Some brides prefer a matching wedding band with their solitaire engagement ring, a “Bridal Set”.

At Viranigems.com, it’s our mission to promote transparency throughout the jewellery purchasing process.

Unlike other e-tailers that mislead customers by showing amplified product images, we want our customers to be absolutely sure of what they would receive, starting from the size of the jewellery to how well it would fit, before ordering their precious diamond jewellery online.

We realized that many of our customers were not able to visualize the exact size of the jewellery from the pictures and videos provided at Viranigems.com alone. Some customers still missed the whole “Touch and Feel” experience of jewellery shopping. Therefore, we introduced our unique “Try on a 3D printed model before you buy” feature.

Using this feature, you can simply request an exact physical 3D printed replica of a Virani jewellery item you love and try it on in the comfort of your home before making an informed purchase.

Requesting a 3D printed model is easy. Simply click on the “Request a 3D Printed Model” right beside the bright red “Add to Cart” button on the product page.

Once you are on the “Request a 3D printed Model” page, you can simply press “Add to Cart” and request your first 3d printed model FOR FREE using the coupon code: Free3D

At Viranigems.com, we aim to enhance the overall jewellery shopping experience by merging art and innovation. Instead of having a multi-million dollar inventory made of diamonds and gold and charging customers for inventory maintenance expenses, we combined 3D printed models with our unique zero inventory-made to order business model to help our customers save up to 20-30% on diamond jewellery compared to traditional retailers.

When you find a particular design you love at Viranigems.com, we have added multiple ways to help you visualize what your beloved Virani jewelry item looks like in real life.

To help you visualize your precious Virani jewellery item, we have provided multiple features. You may view the design you love from multiple angles.

You may even choose a different metal colour from Rose, Yellow or White Gold and view both pictures and 360 degree videos of that particular jewellery item.

To give you a better idea about the exact size and the dimensions of a piece of jewellery, we have added scaled images.

And finally, if you still miss the whole “Touch and Feel” factor before making an informed purchase, you can simply take advanced of our unique “Try on a 3D printed Model Before You Buy” feature from the comfort of your home, and be absolutely sure of what you would get when you place that order of your precious Virani diamond jewellery.

Happy jewellery shopping!