Like all good stories, Virani also started when a boy met a girl.

Both of our co-founders, Chirag Virani and Hetal Virani met each other at the age of five when they were in kindergarten. And since then they were in the same school, same class, and even sat on the same row for years. VIRANI was incepted when Chirag proposed to Hetal in front of the beautiful Taj Mahal in 2014.

When Chirag was planning the proposal, he wanted to get the best engagement ring for Hetal. And the process he went through to get that special engagement ring essentially led to the birth of Virani. Being in the diamond business for over 50 years for three generations and having access to a diamond cutting and polishing factory that cuts and polishes over 200,000 diamonds a month, finding the best diamond wasn’t a challenge. But when it came to picking the ring design, Chirag met one of his jeweller friends and learnt the entire step by step process of how to create an engagement ring from scratch starting from 3D CAD design and 360 degree videos, to a 3D printed model and finally the finished ring. And when he got the finished ring, it was exactly how he had imagined and Hetal said yes.

Chirag personally found the entire process fascinating. After they got married in 2015, they came up with an idea of making the whole jewellery buying experience fun, transparent and convenient for EVERYONE whether or not they had access to a diamond cutting factory or a trusted family jeweller they had known for years.

Hetal and Chirag spent almost a year researching in order to identify the gaps in the industry and studied how people were browsing jewellery, how they were buying jewellery though both online or offline channels before launching Viranigems.com in 2016.

At Viranigems.com, it’s our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery not only comes with a certificate of authenticity from leading gemological institutes, but it is also accompanied by a detailed price breakdown of how much you pay for your conflict-free diamonds, metal as well as the making of your jewellery. Our loyal customers enjoy luxurious shopping experience at Viranigems.com with unique features such as trying on an exact physical 3D printed plastic replica  before buying an actual piece of jewellery,  complete customization  capabilities,  free shipping,  30 day money back guarantee,  lifetime exchange offers and many more.

When you order your precious diamond jewellery either online at Viranigems.com or through one of our offline Virani Galleries, you set in motion a wonderful chain reaction that our passionate designers and skilled craftsmen are early waiting to begin

Once we receive your order, one of our jewellery consultants personally calls you to welcome you to Virani and to go over your order in case you had any questions about your jewellery. At that point, your order goes through our comprehensive ERP system and a job card of your jewellery is printed, which keeps track of all the details of your jewellery throughout the entire manufacturing process.

If a custom design request is made, our skilled designers bring your design ideas to life using a 3D CAD modelling software and send you 360 degree videos and photos of your design for your approval. For all of our timeless designs available online at Viranigems.com, a 3D model is first printed to create a rubber mold. Once the hollow rubber mold is created, wax is injected inside the rubber mold.

After removing the soft wax piece from the rubber mold it is carefully reviewed before a wax tree is made. Since all or our designs are offered in rose, white and yellow gold, as well as in 14K or 18K, different wax trees are created for jewellery items with different gold specifications.

The wax tree is then fixed inside a flask which goes for casting. A pure gold tree is casted in the exact shape of the wax tree. Your jewellery is then separated from the tree and it moves on to the next sets of delicate processes which include filing, pre polishing, ultrasonic cleaning, stone setting, final polishing and then finally Rhodium plating.

After passing our multiple quality control checks, your precious jewellery is sent out for certification form one of the most respected gemmological laboratories of the world.

Your fully certified jewellery is then packed and shipped using our trusted logistics partners.

We realized that there were still many limitations in the current models that existed in the jewellery retail industry and the customers were simply not getting the quality experience they should when making such a high value purchase.

For instance, many online marketplaces lack transparency in terms of where they get their diamonds from or how much they charge for gold, or making or even who the real person is behind that digital company that you are buying your precious jewellery form, which you are going to gift to your wife or mother.

And when we looked at the offline, brick and mortar retailors that carry millions of dollars of inventory, we saw that some of them were charging ridicules amounts of mark-ups. Even after a having large physical inventory, they still lacked the flexibility in terms of providing multiple sizes or variations of the same design. They usually didn’t offer any customization on their pre-set jewellery in terms of changing the quality of diamonds or colour or purity of metal.

We asked ourselves, can we solve these problems using technology? Can we give our customers the best jewellery shopping experience by not being just another eCommerce store, but by introducing innovative features such as trying on a 3D printed model at home before buying the actual piece of jewellery, or viewing their jewellery in a complete 3D 360 Degree environment online?

We wanted to be a brand that merges art and innovation. We wanted to offer thousands of design options with full flexibility of changing diamond quality and metal colour for each of the designs, but without having a multi-million dollar inventory of diamond and gold.

Experience our cost effective, completely transparent business model that offers fully certified jewellery made with conflict free diamonds only at www.viranigems.com.