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Get to know virani

About Us

We love diamond jewellery!

At Viranigems.com, we aim to make affordable luxury a reality for all of our customers. We believe that every heart deserves a gem. Our love for diamond jewellery combined with over 50 years of industry experience and expertise has allowed us to grow exponentially in a very short span of time.

With a firm focus on design, craftsmanship and customer experience, we thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds procurement and in-house diamond cutting and polishing operations to jewellery design, manufacturing and online retail sales through Viranigems.com. Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30% on diamond jewellery.

Our loyal customers enjoy luxurious shopping experience at Viranigems.com with unique features such as trying on an exact physical 3D printed replica before buying an actual piece of jewellery, complete customization capabilities, free insured shipping, 30 day money back guarantee, lifetime exchange offers and many more.

At Viranigems.com, it's our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery not only comes with a certificate of authenticity from leading gemological institutes, but it is also accompanied by a detailed price breakdown of how much you pay for your conflict-free diamonds, metal as well as the making of your jewellery.

Thank you for trusting us.

Happy jewellery shopping!

Virani Advantages

At Viranigems.com, it's our mission to promote transparency throughout the jewellery purchasing process...Read More

Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand ...Read More

We realized that some of our customers weren't sure about the exact size of the jewellery from the pictures and videos...Read More

Viranigems.com has a zero-tolerance policy toward conflict diamonds. We work only with the industry's most...Read More

With thousands of designs available at Viranigems.com, we are sure you will find the right one for you or your loved ones...Read More

At Virani, all of our customers enjoy the luxury of having an access to an expert personal jewellery consultant....Read More

If you can't find your dream design from our timeless collection or would like to bring your unique design ideas...Read More

At Viranigems.com, we want you to be up-to-date with the latest fashion trends and upgrade your jewellery wardrobe...Read More

We stand behind every single piece of Virani diamond jewellery with a 30-Day Money-Back Guarantee. If for any reason...Read More

We offer FREE shipping on every order within India. Each shipment is securely packaged, fully insured, and shipped...Read More

When you use your credit card or shop using your preferred payment methods from a long list of payments options...Read More

For your convenience, we offer multiple payment options at Viranigems.com. You may choose any of the ...Read More

Our Team



Hetal Virani, C.A., C.S., C.W.A., L.L.B., and B. Com., has brought her superior financial and legal expertise to the management of Viranigems.com. Hetal is responsible for day-to-day planning, implementing, managing and controlling all finance-related activities of the company. Her passion for jewelry and expertise as a Cost Accountant allows her to offer a luxurious shopping experience to all of our customers while keeping the overhead costs as low as possible. Hetal has developed a unique demand driven and 'zero inventory' made-to-order business model and combined it with our efficient vertical integration from rough diamonds to jewelry retail to help our customerssave up to 30%.

Hetal earned her C.W.A. from the Institute of Cost Accountants of India and C.A. from the Institute of Chartered Accountants of India. She holds a C.S. from the Institute of Company Secretaries of India as well as a Bachelor of Law and Bachelor of Commerce from Veer Narmad South Gujarat University, India.

When Hetal is not busy evaluating financial reports, she loves to design unique jewellery collections herself. Hetal and Chirag are both free spirited global citizens and love to travel to unexplored, non-touristy places whenever they get a chance.



After completing his Mechanical Engineering from McMaster University, Hamilton, Canada and Master in Business Administration from Ryerson University, Toronto, Canada, Chirag Virani co-founded Viranigems.com with his childhood friend and beloved wife, Hetal Virani. Chirag has a diverse academic and professional background from Canada, the U.S.A., Europe, and India. Being a third generation diamantaire, Chirag overlooks Viranigems.com's operations along the entire diamond jewelry pipeline starting from conflict free rough diamond procurement, in-house diamond cutting and polishing, jewelry design and manufacturing to jewelry retail.

With his credentials and professional experience, he was roped in as the Director of Strategic Planning for the Surat Diamond Association, a nonprofit organization that has been representing manufacturers, DTC Sight Holders, traders, importers, exporters and institutions of Surat "The Diamond City" which cuts and polishes nine out of ten diamonds worldwide. Chirag also plays a vital role as an executive director at B. Virani & Co., a private diamond cutting and polishing firm with a lineage of 50 years of expertise and industry experience.

Chirag holds charity causes very close to his heart. Whenever he gets a chance, Chirag loves to contribute to many social causes such as volunteering at NGO's through Volunteer for Peace in Vietnam, Future Hope Centre in Kenya, Lasting Blessing in Tanzania, Maximo Nivel in Costa Rica, Manvilas Charitable Trust in India to name a few.

Our Journey

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