At Viranigems.com, our mission is to promote trust and transparency throughout jewellery purchasing process while helping our customers save up to 30% on diamond jewellery compared to other retailers. With a firm focus on quality and craftsmanship, we thrive to perfect every single step of our in-house manufacturing operations starting from rough diamonds procurement, diamond cutting and polishing, jewellery design and manufacturing and finally online retail though Viranigems.com.
We realized that some of our customers weren’t sure about the exact shape and size of their jewellery form the pictures and videos provided online at viranigems.com. They missed the whole “Touch and Feel”experience. Therefore, we introduced innovative 3D printing models to the world of jewellery retail to help our customers make an informed purchase. By using exact 3D printed replicas of our actual jewellery pieces, our revolutionary retail concept takes our zero inventory, “Made-to-Order” business model to the next level by adding the missing “Touch and Feel” factor to our online shopping experience. We want all of our customers to be absolutely sure about the exact shape and size of their jewellery before they place an order of their IGI certified diamond jewellery form Viranigems.com.
“We do not believe in the business model of producing unnecessary stock of diamonds and gold jewellery and charging our customers for inventory maintenance as well as jewellery melting and recycling expenses of unsold goods. That traditional business model is inefficient. Instead, we have come up with a cost effective and innovative way of implementing 3D printing technology to the jewellery retail which fills the gap of “Touch and Feel” factor which was missing from our luxurious online shopping experience. Our customers get the best of both online and offline shopping experiences: competitive prices, flexibility of customization, a wide range of selection of online shopping and the “Touch and Feel” factor of offline shopping at a physical store. They have all the information they need to make an informed purchase while saving up to 30% on fully certified Diamond jewellery.” – Chirag B. Virani, Co-founder and CEO of Viranigems.com.
“We believe that our hybrid cost effective business model has the potential to transform global US$ 100 billion supply driven jewellery industry with unnecessary stock pile ups at different stages of the pipeline into a revolutionary demand driven model where the customers have the ultimate decision making power with full flexibility of customization. And we are the first company in the world to implement this futuristic concept in the jewellery retail industry.” – Hetal C. Virani, Co-founder and CFO of Viranigems.com.
How Virani Gallery is different than a traditional jewellery retail store?
1. No Physical Inventory of Diamond and Gold Jewellery. Only 3D Printed Replicas of Finished Jewellery Items
The first and the most obvious difference between a traditional jewellery retailer and Virani Gallery is the fact that Virani Gallery does not carry millions of dollars of physical inventory made of diamonds and gold that customers can purchase directly from the retail store. Instead Virani Gallery uses very cost effective and innovative exact 3D printed replicas of 1000s of designs that give a perfect idea of the exact shape and size of a particular jewellery item.
What is a 3D printed Model?
A 3D printed model is an exact 3Dprinted replica of a diamond jewellery item. It is printed using latest 3D printing technology and has the exact same dimensions as well as intricate design details that a finished jewellery item made of gold and diamond would have. Once customers have a clear idea of the exact shape and size of a jewellery item from the 3D printed models, they can easily view 360 degree photos and videos of finished diamond jewellery items on their personal smartphones or big display screens, tablets or holograms available at Virani Gallery. 3D printed models combined with the 360 degree videos give customers all the information they need to make an informed purchase.
If a customer wishes to review the quality and craftsmanship of a finished jewellery item, Virani Gallery also carries around 5-10 sample pieces made of diamonds and gold form their collections of 1000s of 3D printed designs. Customers can compare both the 3D printed model and a sample piece of finished jewellery item to see that they are both identical in shape and size. The only difference is their material.
2. Unique Shopping Experience
Step 1: Browse 1000s of Stylish Designs & Try on 3D printed Replicas
At Virani Gallery, you feel like you are physically walking inside our online store. Just like shopping online at ViraniGems.com, you can casually browse our latest collections at the Virani Gallery. Each design contains a 3D printed replica of a finished jewellery item, name and price of that particular jewellery item and a QR code that leads directly to the product detail page on Viranigems.com where customers can view photos and 360 degree videos of finished a jewellery item.
Step 2: Scan QR Code for more Product Details
When you find a particular design you like, simply scan the QR code from your phone or in-store tablets and you will have all the information you need about that jewellery item including its exact dimensions, number of diamonds, and grams of gold used in that particular design. Furthermore, you can also review a detailed price breakdown of how much you pay for your conflict-free diamonds, metal and jewellery making charges.
Step 3: Customize to Suit Your Style and Add to Cart
Once you try on the 3D printed replica of the jewellery item you like to get an idea of its size, you can customize its diamond clarity and metal colour to suite your style.
The revolutionary “Made-to-Order” business model gives customers full flexibility of customization. Customers can choose their desired gold color and gold purity from 6 different options to suit their style. They also have an option to choose from 6 differnet qualities of diamonds to fit their budget. In other words, each design has 36 unique customizatoin options in all possible sizes which is simply not possible at a retail store carrying physical inventory.
3. No Commissioned Sales Reps
Most traditional jewellery retail stores are staffed by commissioned sales associates. Their primary focus is to generate sales from customers and earn as much commission as they can rather than focusing on helping and educating the customers about their purchase. For many first time buyers or those who do not know much about diamond jewellery, this may be an intimidating rather than a pleasant shopping experience.
At Virani Gallery, it’s quite the opposite. Customers have a direct access to all the information at their fingertips that a typical sales rep would have. If customers need any help with their purchase they can contact one of our non-commissioned expert jewellery consultants. Since the salary of our jewellery consultants is not depended on the number of sales they generate, they feel free to take all the time they need to help and educate customers with their purchases.
Customers can choose to place an order in one of the in-store tablets, on their personal smartphones or at their home or office whenever they feel ready to make a purchase. All transitions are done online where the customers have the full control.
Once you place an order, a beautifully wrapped box with IGI certified Virani jewellery will appear at your door step within 7-9 working days. And In case you are not 100% satisfied with your jewellery for any reason, you can simply return it within 30 days and get a full refund.
4. Save up to 30% on Diamond Jewellery
Traditional jewellery retailors follow a “Supply Driven” business model. In this model, each stage of the diamond pipeline, starting from rough diamond trading, diamond cutting and polishing, polished diamond trading to jewellery manufacturing, carries a certain unnecessary stock of diamonds. Along the pipeline, profit margins are added at each stage and customers ultimately end up bearing the overall price mark-up added along the value addition chain.
Many jewellery retailors outsource either some or all of their manufacturing operations, and have to bare extra margins added at multiple stages by middlemen throughout the entire diamond pipeline. Furthermore, since these retailors cannot overlook different stages of diamonds and jewellery manufacturing pipeline, they do not have full control over maintaining quality and craftsmanship of every single jewellery item.
All Virani jewellery items are crafted at our in-house facility that has over 50 years of experience perfecting every single step of their value-addition chain starting from conflict-free rough diamonds procurement, inhouse diamond cutting and polishing operations, jewellery design, manufacturing and finally online retail sales through Viranigems.com. Customers get superior quality and best value products while saving up to 30% on diamond jewellery.
Furthermore, to create and sustain a physical inventory of diamonds and gold, traditional retailers have to make huge initial investments and bare high fixed costs such as interest on investments as well as jewellery recycling costs. Every year they have to melt and recycle unsold stock that goes out of fashion. No wonder the multi-billion global jewellery melting and recycling industry is thriving. This entire business model is inefficient and customers ultimately have to pay for these unnecessary expenses.
Even after baring extra cost, customers have only fixed supply of pre-made products with limited or no flexibility of customizations at a traditional jewellery retail store. Customers are forced to choose one of the items from their limited physical collection. They can neither change the gold colour or metal purity of a particular jewellery item nor can they change the diamond quality of pre-set jewellery items to fit their budget. At times even if they like one of the pre-made designs, that particular item, a ring for an example, may not be available in their finger size.
Viranigems.com’s futuristic Virani Gallery, on the other hand, has created a unique “Demand Driven” and zero inventory “made-to-order” business model that cuts the operations cost by around 25-30% compared to traditional retailers and passes down the savings to the customers. We start manufacturing a customer’s unique jewellery item only after an order is placed. That way there is no need to bare a huge inventory cost as well as on going melting and recycling costs of unsold pre-set jewellery items. Furthermore, this business model gives customers full flexibility of customization of changing diamonds quality and metal colour while offering incredible savings.
5. IGI Certified Jewellery and Transparent Business model
Most online as well as brick and mortar jewellery retailors only provide their own independent jewellery grading certificates. These grading certificates might be biased and may defer from one retailor to another as they may not comply with strict international diamonds and jewellery grading standards.
“At Viranigems.com, it’s our mission to promote transparency throughout the jewellery purchasing process.”
– Hetal Virani, Co-Founder and CFO of Viranigems.com.
Every single jewellery item from Virani Gems comes with a certificate of authenticity from leading gemological institutes such as Gemological Institute of America (GIA) and International Gemological Institute (IGI). These are unbiased third party grading institutes that have no influence of any retailors. The unique certificate number is microscopically laser inscribed on all jewellery items by the grading institute to further authenticate Virani diamond jewellery. Customers can check the certification number on the grading institutes’ online database to check the authenticity of their certificate.
All jewellery pieces purchased from Virani Gmes not only come with a certificate of authenticity from leading gemological institutes, but also showcase a detailed price breakdown of how much you pay for your conflictfree diamonds, metal and jewellery making charges. Furthermore, we also display exact number of diamonds, their weight and gold grams used in every single jewellery item.
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